It looks Timothy D. Tim Cook (CEO of Apple Inc)is following the Legend Steve Jobs and decided to be one in future with the way he is ruling the market with Ipad.

Apple announced the launch of 128GB version of the fourth generation iPad with Retina display. The 128GB iPad with Wi-Fi provides twice the storage capacity of the 64GB models to hold even more valuable content including photos, documents, projects, presentations, books, movies, TV shows, music and apps. So what will Samsung Tab, Mircosoft, Sony & others have in store for the customers who are spoiled by Apple month on month.
This is the right approach of Apple to keep the attention of customers on Ipad and other Apple products and not allowing them to even think what others are doing. The after effects Samsung Galaxy series launch can be seen in the aggressive nature of Apple Inc.
Good, afterall customers gets to choose and remains to be the King.