Giant F1 sponsor to ditch top team
NEW MEANING TO GO-ING, GO-ING... GONE
February 16, 2009
By Alan Baldwin
Renault team title sponsor ING Group will pull out of Formula 1 at the end of the 2009 season and leave the sport about $150-million poorer.
ING has been heavily involved in trackside advertising as well as backing the former World champion team and its 2005 and 2006 World Drivers' champion Fernando Alonso.
An ING statement read: "ING confirms it will not renew its three-year sponsorship (2007-2009) contract with Renault F1 and will not continue its presence in F1 beyond 2009."
The company is the official sponsor of the season-opening Australian GP to be raced in Melbourne on March 29 as well as the Belgian, Hungarian and Turkish races.
The Dutch financial group had on-track branding at 13 of 2008's 18 races but announced in January 2009 that it would cut operating expenses by a billion euros in 2009 and shed 7000 of its 130 00 employees worldwide.
A 2008 Formula Money report estimated that ING was paying $86-million a year into F1 with $65-million of that going to Renault. - Reuters